Walk into almost any store, coffee shop, or fast-casual restaurant in America today and there's a good chance a tablet screen will swivel toward you, presenting tip options of 18%, 20%, and 25% before you can even grab your receipt. What was once a gesture reserved for sit-down dining and personal services has ballooned into a near-universal checkout ritual, and Americans are increasingly pushing back. According to a Bankrate survey released in late 2025, 41% of U.S. adults now say tipping culture has gotten "out of control", up from 35% the year before. Meanwhile, average tip percentages are quietly declining, even as the number of places asking for tips continues to grow.
This tension between expanding tip requests and declining willingness to tip defines what researchers and commentators have dubbed "tipping fatigue." It is reshaping the relationship between consumers and service workers, forcing businesses to rethink compensation models, and raising hard questions about who should bear the cost of fair wages in America. Here is what the data actually shows, and what it means for everyone involved.
The Data Behind Tipping Fatigue
The numbers paint a clear picture of a nation growing weary of the tip jar. The Bankrate annual tipping survey, one of the most comprehensive consumer sentiment studies on the topic, found that 63% of U.S. adults hold at least one negative view about tipping, up from 59% the previous year. The shift isn't subtle: it represents millions of Americans who have moved from passive acceptance to active frustration with the tipping system.
Perhaps more telling than sentiment data is what consumers are actually doing with their wallets. According to payment processor data aggregated by Toast, Square, and industry analysts, the national average tip at full-service restaurants dropped to 19.4% in Q1 2025 for card-based payments, continuing a gradual decline. At quick-service and counter-service establishments, the average tip fell to 14.9% in Q2 2025, down from 15.5% in 2023 and a pandemic-era peak of over 17% in 2021.
The decline is even more stark when you look at who is tipping at all. Only 35% of diners now tip 20% or more at sit-down restaurants, down from 37% in the previous year's survey. The share of people who say they always tip at restaurants remains high (around 75%), but the average amount is slipping, and the willingness to tip outside of traditional dining settings is eroding even faster.
What's Driving the Frustration
When Bankrate asked respondents what bothered them most about tipping, the top response was unmistakable: 2 in 5 Americans say they're annoyed by pre-entered tip screens at checkout. These are the tablet prompts that present suggested tip amounts (often starting at 18% or higher) at bakeries, coffee shops, ice cream parlors, and even self-checkout kiosks where no traditional service was provided.
The second most common complaint was the expansion of tipping into contexts where it was never previously expected. When a customer at a hardware store encounters a tip screen after buying a pack of screws, or a self-serve frozen yogurt shop suggests 25%, the reaction isn't gratitude but confusion and resentment. It cheapens the entire concept of a tip, which consumers associate with rewarding personal, attentive service.
The third factor is economic pressure. With grocery prices up over 25% since 2020 and housing costs at record levels in many metro areas, consumers are making harder choices about discretionary spending. Tipping, especially in non-traditional settings, increasingly feels like an optional expense that can be trimmed without guilt.
| Tipping Metric | 2023 | 2025 | Change |
|---|---|---|---|
| Adults saying tipping is "out of control" | 35% | 41% | +6 pts |
| Adults with negative tipping views | 59% | 63% | +4 pts |
| Avg. tip at counter-service (card) | 15.5% | 14.9% | -0.6 pts |
| Diners tipping 20%+ at restaurants | 37% | 35% | -2 pts |
| Saying service quality drives tip | 64% | 58% | -6 pts |
Tip Screen Expansion: From Restaurants to Retail
The ubiquity of point-of-sale tablet systems from companies like Square, Toast, and Clover has made it trivially easy for any business to add a tip prompt to checkout. What started as a convenient feature for restaurants and coffee shops has spread to a stunning range of businesses that never previously asked for gratuities.
The trend became a national talking point in early 2025 when Quail & Condor, a bakery in Healdsburg, California, began asking customers for tips at the register even for simple takeout pastry purchases. The backlash on social media was swift, with customers questioning why a $6 croissant needed a $1.50 gratuity on top. But Quail & Condor was hardly an outlier. By mid-2025, retail stores across the country had begun placing digital tip jars at registers, and suggested credit card tip amounts at counter-service establishments now routinely start at 18% rather than the 15% that was common just two years ago.
Where Tip Screens Now Appear
- Bakeries and pastry shops where staff box up pre-made items
- Ice cream and frozen yogurt shops, including self-serve establishments
- Juice bars and smoothie shops where drinks are blended to order
- Fast-casual restaurants where customers order at a counter and bus their own tables
- Clothing boutiques and gift shops with tip prompts at checkout
- Auto repair shops that have added tip options to invoicing software
- Pet stores where cashiers ring up bags of dog food
- Self-checkout kiosks at airports and stadiums
The expansion is driven by a simple economic logic from the business side: tips supplement worker pay without increasing the business's labor costs. For a small bakery operating on thin margins, enabling tip prompts can effectively raise workers' hourly compensation by $2-4 per hour without the owner absorbing that cost. The problem is that this logic shifts the burden to consumers, who increasingly feel they're being asked to subsidize wages for services that don't involve the personal attention traditionally associated with tipping.
The Anchoring Effect of High Default Options
Another factor driving resentment is the steady creep of default tip percentages. When digital tip screens first appeared, the suggested options typically started at 10% or 15%. Today, it's increasingly common to see 18%, 20%, and 25% as the preset buttons, with a "Custom" option requiring extra taps that slow down the checkout line. Some establishments have started at 20%, 25%, and 30%.
Behavioral economists have identified this as a classic anchoring effect: by presenting high defaults, businesses push the average tip upward, because many consumers simply tap the lowest visible option rather than entering a custom amount. A customer who would normally tip 15% at a coffee shop may tap the 18% button just to move through the line quickly, especially when other customers are watching.
State-by-State Tipping Differences
Tipping behavior varies significantly across the United States, influenced by regional culture, cost of living, minimum wage laws, and local norms. Payment processor data reveals some surprising patterns.
| State | Avg. Restaurant Tip % | Tipped Min. Wage | Notes |
|---|---|---|---|
| Delaware | 21.25% | $2.23/hr | Highest average in U.S. |
| Indiana | 20.8% | $2.13/hr | Strong tipping culture |
| West Virginia | 20.6% | $2.62/hr | Above national average |
| Kentucky | 20.4% | $2.13/hr | Above national average |
| New York | 19.8% | $10.65/hr | Near national average |
| Texas | 19.5% | $2.13/hr | Near national average |
| California | 17.8% | $16.50/hr (full) | Below average; no tip credit |
| Washington | 17.5% | $16.66/hr (full) | Below average; no tip credit |
A striking pattern emerges: states with the lowest tipped minimum wages tend to have the highest average tips, while states like California and Washington, which pay full minimum wage to tipped workers (no tip credit), see lower average tip percentages. This suggests that consumers in states with higher base wages may feel less obligated to tip generously because they perceive workers as being better compensated by their employers.
Delaware's position at the top of the tipping chart (21.25%) is notable given its small size. Researchers attribute this to a combination of a strong service-industry economy concentrated around beach resorts and a relatively low tipped minimum wage ($2.23/hour), which creates both cultural and economic expectations for generous tipping.
The Psychology of Tip Screen Pressure
The frustration Americans feel about tip screens is not just about money. It is about social dynamics, perceived manipulation, and the erosion of what tipping was supposed to represent.
The "Guilt Tap"
Behavioral researchers at Cornell University's Center for Hospitality Research have studied the phenomenon extensively. When a cashier turns a screen toward you with preset tip options while making eye contact, you experience what psychologists call a "social compliance" trigger. The presence of another person watching your decision, combined with time pressure from a line forming behind you, creates a strong incentive to choose a socially acceptable option rather than tipping nothing or entering a lower custom amount.
This effect is amplified in settings where the worker prepared your item right in front of you, like a coffee shop or sandwich counter. Even if the interaction lasted 30 seconds and involved no table service, the face-to-face element activates empathy and social bonding instincts that make saying "no tip" feel uncomfortable. Industry observers have called this the "guilt tap," and it is by design.
Decision Fatigue
Americans now face an estimated 6-10 tipping decisions per week in urban areas, up from 2-3 a decade ago. Each decision requires a quick cost-benefit analysis: Was this service? How much? What's expected? What will the cashier think? This cognitive load, repeated multiple times daily, contributes to the exhaustion consumers report. It's not that any individual tip request is unreasonable. It's the cumulative weight of being asked constantly that wears people down.
Research from the University of Chicago's Booth School of Business found that when consumers are presented with tip requests more than five times per week in non-restaurant settings, their average tip amounts drop by approximately 12% across all categories, including restaurants where they've always tipped. In other words, the expansion of tip screens into retail may be cannibalizing tips from the service workers who depend on them most.
The Generational Divide
Tipping fatigue is not evenly distributed across age groups. Younger consumers, particularly Gen Z (ages 18-28), are significantly less likely to tip in non-traditional settings. Bankrate found that only 51% of Gen Z respondents always tip at sit-down restaurants, compared to 79% of Baby Boomers. At coffee shops, only 22% of Gen Z tip regularly, versus 35% of older generations. This isn't necessarily about generosity; younger consumers are more likely to view tipping as a systemic problem that should be solved by employers paying fair wages rather than by customer subsidies.
Impact on Service Workers
The conversation about tipping fatigue often centers on consumer frustration, but the real human cost falls on service workers whose livelihoods depend on tips. For them, the decline in tipping averages translates directly into lost income.
The Math of Declining Tips
Consider a full-time restaurant server handling 20 tables per shift with an average check of $85. At a 20% tip rate, that server earns $340 in tips per shift. At 19.4% (the current national average), that drops to $329.80, a loss of $10.20 per shift. Over a five-day work week, that is $51 per week or roughly $2,650 per year. For a worker earning $35,000-$45,000 annually, that represents a meaningful pay cut that happened without any change in their job performance.
At counter-service establishments, the impact is even more pronounced. A barista at a busy coffee shop might serve 150 customers per day with an average transaction of $6. At the 2021 pandemic-era peak tip rate of 17%, that barista earned approximately $153 per day in tips. At the current 14.9%, daily tips drop to $134, a loss of $19 per day or nearly $5,000 per year.
Tip Pooling and Back-of-House Workers
Declining tips also affect workers who benefit from tip pooling arrangements. In many restaurants, servers share a percentage of their tips with bussers, food runners, and sometimes kitchen staff. When the total tip pool shrinks, everyone's share decreases. For back-of-house workers who might receive only 15-20% of the tip pool, even a small percentage decline in customer tipping can mean the difference between making rent and falling short.
The cruel irony is that tipping fatigue in non-traditional settings (coffee shops, bakeries, retail) may be dragging down tipping in traditional settings (full-service restaurants) where workers genuinely depend on gratuities as a major income source. When consumers feel over-tipped across their daily interactions, they unconsciously recalibrate downward everywhere, including at the dinner table.
The No Tax on Tips Factor
The "No Tax on Tips" provision signed into law on July 4, 2025, introduces a new variable into the tipping equation. By allowing eligible workers to deduct up to $25,000 in voluntary tip income from their federal taxes, the law effectively increases the after-tax value of each dollar tipped. A server in the 22% federal bracket now keeps an additional $0.22 of every tip dollar compared to before the law, potentially saving $5,500 per year.
Supporters argue this should encourage better service and make tipped work more attractive, potentially improving the quality of the dining experience and reinforcing the tipping social contract. Critics worry it could have the opposite effect: if tips are now more valuable to workers due to the tax break, employers may use it as justification to keep base wages low, and consumers may feel even more pressure to tip generously knowing the government is subsidizing the system.
There's also a philosophical question: does a tax break on tips send the message that tipping is a permanent, government-endorsed feature of the American economy rather than a practice that might be reformed? Some consumer advocates argue that a better approach would be to raise the minimum wage for tipped workers and reduce the reliance on tips altogether. The No Tax on Tips law, they argue, entrenches the very system that consumers are growing tired of.
What Consumers Can Do
Tipping fatigue is real, but it doesn't have to result in stiffing service workers who depend on gratuities. Here are practical strategies for navigating the current landscape:
Prioritize Tips Where They Matter Most
Focus your tipping energy on situations where workers genuinely rely on tips as a significant part of their income: full-service restaurants, food delivery, hair salons, hotel housekeeping, and personal care services. These are contexts where the tipping social contract has been established for decades and where workers' base pay is often structured around the expectation of tips.
Use the Custom Amount Button
Don't let anchoring effects push you to tip more than you're comfortable with. The "Custom" button on tip screens exists for a reason. If you want to leave $1 on a $6 latte (about 17%), that is perfectly reasonable, even if the lowest preset option is 18%. The few extra seconds it takes to enter a custom amount can save you hundreds of dollars per year.
Tip on the Pre-Tax Amount
When tipping at restaurants, calculate your tip based on the pre-tax subtotal rather than the total including sales tax. In high-tax cities, this can represent a meaningful difference. On a $100 dinner with 10% sales tax, tipping 20% on the pre-tax amount gives you a $20 tip rather than $22 on the after-tax total.
Don't Feel Guilty About Declining Non-Traditional Tips
It is entirely socially acceptable to select "No Tip" at a self-checkout kiosk, a retail clothing store, or any establishment where you had minimal or no personal service. The tip screen being there does not obligate you. These businesses chose to add the prompt; you can choose to decline it.
Communicate With Your Wallet and Your Voice
If you feel a business is overreaching with tip requests, you can provide feedback directly to the business or through review platforms. Some businesses have actually removed tip prompts in response to customer feedback, recognizing that the practice was driving customers away.
Frequently Asked Questions
Is it rude to press "No Tip" at a coffee shop?
No. While tipping at coffee shops is appreciated, it is not required or expected in the same way as at full-service restaurants. Many coffee shop employees earn full minimum wage (or higher) without relying on tips as a primary income source. Pressing "No Tip" for a simple drip coffee is socially acceptable. If a barista makes a complex custom drink, a $1-2 tip is a kind gesture but not obligatory.
Why are average tips declining if prices are going up?
Because tip percentages are applied to higher base prices, the dollar amount of tips has actually remained relatively stable or even increased in some categories. A 19.4% tip on a $90 dinner check yields $17.46, compared to a 20.5% tip on an $80 check ($16.40) a few years ago. The percentage decline reflects consumer pushback, but workers may not be losing as much in raw dollars as the percentage drop suggests, depending on the category.
Are businesses required to share tip screen tips with employees?
Federal law requires that tips belong to the employee, not the employer. However, employers can require tip pooling among front-of-house employees, and recent Department of Labor rules have expanded tip pooling to include back-of-house workers in some circumstances. If you suspect a business is keeping tips collected through digital prompts, that is a violation of the Fair Labor Standards Act and should be reported to the DOL Wage and Hour Division.
Has tipping fatigue affected restaurant servers' income?
Yes, though the effect is moderated by rising menu prices. Industry data shows that while the average tip percentage at full-service restaurants has declined from about 20.3% in 2022 to 19.4% in early 2025, the average tip dollar amount per table has remained roughly flat due to higher check totals. However, in real (inflation-adjusted) terms, server income from tips has declined approximately 3-5% over the past two years.
Do other countries have tipping fatigue?
Tipping fatigue is a distinctly American phenomenon because the U.S. is one of the few countries where tipping is deeply embedded in the compensation structure. In Japan, tipping is considered rude. In most of Europe, a small rounding-up or 5-10% tip is customary but not obligatory, and servers earn livable base wages. Countries like Australia and New Zealand have virtually no tipping culture. The American model, where tips can represent 50-80% of a service worker's income, is globally unusual and uniquely prone to the tensions tipping fatigue creates.
Will the "No Tax on Tips" law reduce tipping fatigue?
It's unlikely to directly reduce tipping fatigue, since the law addresses worker taxation, not consumer behavior. However, if the law leads to more workers entering or staying in tipped occupations (because the after-tax compensation is higher), it could improve service quality at restaurants and other traditional tipping venues, which might indirectly reinforce the value consumers see in tipping. On the other hand, if businesses use the tax break as an excuse to keep wages low and expand tipping into more settings, it could worsen fatigue.
What percentage should I tip at a restaurant in 2026?
The national average is 19.4% at full-service restaurants. A tip of 18-20% remains the standard expectation for good service. For exceptional service, 22-25% is generous. For poor service, 15% sends a message without stiffing the server entirely. Below 15% should be reserved for genuinely bad experiences, and you should consider speaking with management about the issue rather than simply undertipping.
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